University Librarians Attitudes, Perception About Social Media Library Marketing In University Libraries Of Pakistan

The current study investigated Librarians attitude about the social media use in the marketing of library sources and services in the University Libraries of Pakistan. The descriptive survey method was adopted to complete this study, while the sample size was consisted 161 librarians in the University Libraries of Pakistan. The closed ended Questionnaire was used to collect the data while the collected data has been analyzed using SPSS. The study revealed that there was high awareness about the social media, likewise Facebook, whatsapp and YouTube found most effective social media to market Library sources and services.