Syariah Technology Financial Potential to Reach Non-bank Financing

The establishment of Syariah Financial Technology (FinTech) has answered the needs of the current transaction system. The presence of financial technology has made the current financial system run fast and efficiently. This research will explain and analyze the potential of Islamic Fintech in reaching non-bank financing. Data collection used in this research is descriptive qualitative method by directly observing the field. The analysis technique used in compiling the potential of Islamic FinTech is the matrix of Strengths, Opportunities, Weaknesses and Threats (SWOT). The results of the SWOT analysis show that there are several potentials for Islamic FinTech, including: 1) More potential investors and lenders considering that the majority of Indonesians are Muslim, 2) There are clear regulations related to Islamic FinTech in Indonesia, 3) Ease of access to services for all people, 4) Save operational costs and marketing costs for the company, and 5) The types of products offered to customers are more diverse, both in the form of financing and savings. So it can be concluded that with the existence of Technology Finance, the public will be more assisted and easier in conducting transactions between banks.