Economic arguments for representative sampling

A complaint has recently surfaced from the more business-oriented world that the sampling community mainly furthers "technological" arguments for engaging with proper sampling: "the Theory of Sampling (TOS) is all very fine, but it doesn't sell many tickets where it really counts...

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Veröffentlicht in:Spectroscopy Europe 2021-10, Vol.33 (7), p.11
Hauptverfasser: Arkenbout, Abel, Brochot, Stéphane, Bruce, Trevor, Carrasco, Pedro, Carrasco, Pablo, Davin, Philippe, Dehaine, Quentin, Dominguez, Oscar, Dominy, Simon, Esbensen, Kim, François-Bongarçon, Dominique, Gouws, Melissa, Holmes, Ralph, Huachang, Li, Jara, Eduardo, Lischka, Martin, Lyman, Geoff, Mingwei, Zhu, Minkkinen, Pentti, Minnitt, Richard, Paoletti, Claudia, Robben, Christopher, Romañach, Rodolfo, Thisted, Elke, Vogel, D. Aldwin
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Sprache:eng
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Zusammenfassung:A complaint has recently surfaced from the more business-oriented world that the sampling community mainly furthers "technological" arguments for engaging with proper sampling: "the Theory of Sampling (TOS) is all very fine, but it doesn't sell many tickets where it really counts, at CEO levels or higher (board of directors, investors, bankers). At this level decision-makers do not have the time, or cannot (or will not) make the effort to understand a theory." While seriously flawed and superficial, this opinion is nevertheless widespread, and especially so in those top-level decision-making circles where the sampling community would dearly like to make a great impact.
ISSN:2634-2561
0966-0941
2634-2561
1522-2349
DOI:10.1255/sew.2021.a30