Guest editorial: Work-life balance: How can quality of life provisions be integrated with the corporate social responsibility initiatives of hospitality firms?

The well-being of customers and employees during the pandemic has been a re-occurring theme and in this issue, Theme Editors Dimitrios Diamantis and Ruth Puhr consider the ways in which work–life balance and quality of life enhancements for employees in hospitality and tourism settings can be secured from corporate social responsibility (CSR) initiatives. The articles were researched and written by second semester Master of Business Administration (MBA) students at Les Roches, Crans Montana campus, Switzerland, and in addition to secondary analysis, they contain case study examples from Radisson, Scandic and Peninsula Hotels; Four Seasons and Hyatt hotels; Chipotle Mexican Grill, Inc., Club Med and Alaska Airlines; Shangri-La, B&B and RIU hotel companies; Newbury Hotel Boston, USA; Six Senses and Air Canada. During their secondary analysis and in company case study research, the MBA group found that the provision for quality of life outcomes has been enhanced in recent years by hospitality and tourism firms and that since the onset of the pandemic, momentum has been building.