Now We’re Talking? Understanding the Interplay Between Online Selective and Incidental Exposure and Their Influence on Online Cross-Cutting Political Discussion
This study examines how two distinct patterns of online political information exposure—pro-attitudinal selective exposure and counter-attitudinal incidental exposure—can work together to influence engagement in online cross-cutting political discussion. Using panel data from a two-wave national surv...
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Veröffentlicht in: | Social science computer review 2022-06, Vol.40 (3), p.579-597 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | This study examines how two distinct patterns of online political information exposure—pro-attitudinal selective exposure and counter-attitudinal incidental exposure—can work together to influence engagement in online cross-cutting political discussion. Using panel data from a two-wave national survey conducted in 2012, we test two competing theoretical accounts. Findings suggest that incidental exposure affects selective exposure’s contribution to cross-cutting discussion in a curvilinear way. Incidental exposure strengthens the impact of selective exposure on cross-cutting discussion up until a certain point, after which it begins to attenuate its impact. Results emphasize the need to account for the multiple ways people encounter political information online. |
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ISSN: | 0894-4393 1552-8286 |
DOI: | 10.1177/0894439320920790 |