Show Cave Visitors: An Analytical Scale for Visitor Motivation and Travel Constraints

Cave tourism is a very important aspect of the global tourist market, because in some parts of the world, it has been an active form of economic affirmation for decades. Precisely because of the need to improve and modernize the strategic management of this form of tourism, it is necessary to understand the needs of tourists who visit show caves, their motives and limitations. Research on the motives and travel constraints of tourists visiting show caves has been done in the past. However, this study provides a unique contribution to the literature related to the motivation and demotivation of (geo)tourists, since it deals with the comperhensive motivation-constraints scale. The primary contribution is reflected in the development of two scales — show cave visitor motivation scale (SCVMS) and show cave visitor constraints scale (SPVCS). The identified tourist motives and travel constraints could act as an important insight for targeted marketing towards different market segments and further differentiating tourism offer and boosting destination competitiveness.