A Collaborative Process of Decision Making in the Business Context based on Online Questionnaires

This article is a component of a series of articles and scientific researches conducted by the research team which deals with the web 2.0 and its interactions with the different technology areas. During recent years, the emergence of the web 2.0 has revolutionized the world of new technologies, in particular the business intelligence field, providing businesses with new and innovative ways to make use of information in order to improve their overall performance. This article comes to consolidate the profit which can be taken from the new technologies of the web 2.0, especially blogs which constitute a valuable mean to gather exchanged information and results of the collaboration between users, by offering a new collaborative tool for decision making based on online questionnaires in order to exploit the collective intelligence which represents a very important source of significant data, and by adopting the SCAMMPERR method, a creative technique of stimulation of ideas and problem solving. This paper presents a practical innovation in the computing level and makes an impact on the economic and the organizational sides of the enterprise, by proposing a new methodology based on the SCAMMPERR technique and supported by the strengths of the web 2.0 to ensure a collaborative decision making. As a result, it provides relevant decisions which support the traditional decision support systems.