Sustainable Development Assessment of Cultural and Creative Industries in Casino Cities: A Case Study of Macao

In Macao, the government established the Cultural and Creative Industry Promotion Office and Cultural Industries Committee in 2010, which nominated eight to-be-developed cultural and creative industries (CCIs): design, visual arts, performing arts, clothing, pop music, film and video, animation, and publishing. However, because each CCI has its unique pattern and environmental resources are very limited in Macao, an industrial chain analysis for these eight industries should be conducted prior to policy implementation. Therefore, this study organized an industrial feasibility analysis for these eight CCIs. The methodologies included in-depth interviews, a literature analysis, and knowledge-discovery in databases. On the other hand, this study adopted the concept of creative industries, “the relationship between production and reproduction”, and “the three-circle hypothetical interactive consumption” model for positioning these eight CCIs to choose existing industries in Macao, such as the exhibition, gambling, and cultural tourism industries, that are likely to promote CCIs. Next, the orientations of these CCIs are determined. Finally, it is suggested that the performing arts, design, and visual arts industries should be prioritized currently, and the heritage management and digital media industries are advised as to-be-developed ones. In contrast, the clothing, pop music, film and video, animation, and publishing industries are not so beneficial for Macao’s development.