Evaluating Conscious Consumption: A Discussion of a Survey Development Process

This paper is the outcome of a course project for Economics of Sustainability (Northeastern University, Boston, Massachusetts). Facilitated and under the direction of the instructor, course participants designed a survey instrument where questions and responses were developed to be indicators of behavioral bias related to the environment. The consumer good targeted in the survey was convenience-based coffee consumption, and convenience was defined by the use of single-use disposable coffee cups. The discussion highlights the survey development process including literature review-based expectations specific to each question. The paper concludes with next steps, which involve the administration of the instrument and evaluation of the survey results.