Consumption frequencies, determinants, and habits of aquaculture species in Brazil

The Brazilian aquaculture sector faces many challenges involving internal consumption; Brazil’s per capita fish consumption is lower than its production capacity. In this study, the dataset used the Pearson correlation coefficients and ordered logit models and their odd ratios to identify relationships and estimate the probabilities of the main determinants and barriers for fish purchasing on consumption frequency levels. A sample of 1509 participants was surveyed to examine Brazil’s main consumption frequencies, determinants, and habits of aquaculture species. The study confirmed that aquaculture fishes are mainly consumed occasionally during Easter and supermarkets are the main retail channel. Tambaqui, tilapia, and white leg shrimp are the species mostly consumed amongst the sample. The results indicated that the highest probability for a consumer to increase their consumption frequency levels for tilapia is related to availability on shelves. Nutritional value is a significant determinant relating to the increased consumption frequency of grouper. Lack of desired species, not trusting the health quality of the product, and culinary options are essential determinants for consuming shrimp. Similarly, for catfish, high prices, variety in culinary options and difficulty in preparation are the main determinist affect consumption frequency levels. Also, the results indicated that income and education influence the probability of moving to a higher consumption frequency level of all species, except for tambaqui. The findings provide valuable information, especially for producers and organizations in terms of marketing and policy analysis. Marketing strategies and campaigns are recommended to promote the habit of eating fish throughout the year.