CRITICAL SUCCESS FACTORS OF SMALL AND MEDIUM ENTERPRISES IN FORESTRY AND WOOD INDUSTRY IN THE JUŽNOKUČAJSKO FOREST REGION

JKFR was chosen because it has a high forest cover, a large share of privately owned forests, and the largest primary wood processing company in East Serbia is located within the region and developed furniture industry. Primary wood processing enterprises most often procure raw materials from private forest owners (77.8%), and final wood processing enterprises from sawmills (78.6%). Keywords: small and medium enterprises, forestry, wood industry, business processes, critical success factors, Južnokučajsko forest region INTRODUCTION The entire business of an organizational system (e.g. enterprise) is done through business processes (Janićijević et al., 2019). According to the available data, the PE "Srbijašume", through a tender, contracts about 500 service enterprises, which perform cutting, production, extraction and transportation of wood assortments, as well as more than 40 companies, which perform silvicultural works (PE "Srbijašume", 2021).