RESEARCH ON CHINA'S TOURISM DEVELOPMENT BASED ON AN ECOLOGICAL PERSPECTIVE

In today's era, big data profoundly affects all aspects of people's daily life. This is an unprecedented revolution. A huge amount of data and information has been quantified in all fields, and each field is inevitably involved in this revolution. Of course, as a comprehensive and complex economic and social activity, the new environment also brings new challenges to the tourism industry. Based on the important characteristics of big data and its impact on the tourism industry, this article analyzes the development of sport tourism and the impact of big data on the tourism industry structure and business methods, and proposes a coordinated development degree and sustainable development model. The results of the study show that it is necessary to make a good tourism development plan and implement ecological restoration and protection measures so that ecological protection and tourism can develop in harmony. Finally, suggestions are made for the better development of tourism under the background of the big data era.