SUSTAINABLE BUSINESS MANAGEMENT

Why Sustainable Business Management? Because much of the sustainability conversation initially revolved around addressing demands about transparency and concerns of multiple stakeholders-beyond those with a financial interest of some kind-many of the rules, regulations, institutions, guidelines, and frameworks are focused on external reporting and disclosure. [...]while the external reporting pressure increases, there's a growing risk that sustainability becomes more of a compliance exercise instead of an integrated approach toward a long-term viable business strategy. A sustainable strategy should align with the financial and operating objectives, showing how the company will use its (scarce) resources and to what extent sustainable decision making contributes to the strategic goals of the company. [...]management doesn't need to formulate a separate sustainability strategy; rather, it can embed sustainability into the company's strategic planning and then effectively communicate and implement the plan. In addition to advocating for sustainable business management on behalf of the management accounting profession as well as accountants and finance professionals in business, the task force looks to educate IMA members and the business community on the role that accounting and finance professionals play in respect to sustainable business information and management.