An Empirical Investigation of Intent to Adopt Mobile Payment Systems Using a Trust-based Extended Valence Framework

The purpose of this research is to assess the impact of trust, when balanced with risk and benefit, on consumer intention to adopt mobile payment systems. A research model is created to assess intent based on perceived trust, along with three antecedents – privacy, security, and familiarity – and packaged with an extended valence framework that takes into account the opposing notions of perceived risk and perceived benefit. Following a pilot study of 76 participants, data is collected from a survey of 234 respondents and is analyzed using consistent Partial Least Squares (PLSc). Results indicate that perceived benefit and perceived trust are the most important influences on the intention to use mobile payment systems, and that the perceived risk of using mobile payment systems has little or no impact on intention to use. The risk result is explained by motivational avoidance theory and institutional dependence.