PERFORMATIVITY AND SELF-EXPLOITATION: BODY SIGNIFICANCE IN LATE CAPITALIST ERA

The paper represents a philosophical study of the social, political, legal, labour, cultural and anthropological status of a human in the contemporary environment of information technologies development, economic neoliberalism, limited employment, post-democracy, transhumanism, visual culture and pandemic. It attends to the performative practices of social activities, political will and human rights protection, which demonstrate the optimal opportunity of self-preservation and self-identity in the world of biopolitics and cognitive capitalism. The growth of the precariat is regarded as a catalyst of the opposite motion vectors: power activities and political subjects activities. The performative actionism is viewed as a relevant strategy of human self-realisation in arts, politics, legal, commercial and business activities, as well as a kind of compensation for the human online existence in these areas. For a late capitalism autonomous individual, his or her corporeal and mental selfexploitation is considered as an effective integrative tactics.