THE REGION OF GASTRONOMY PROGRAM - A FACTOR FOR EMPOWERING LOCAL COMMUNITIES

The purpose of the paper is to analyse the initiatives aimed at raising awareness of local communities on the importance of protecting and promoting distinct goods for sustainable food, culture, arts, and tourism, at EU level, to balance globalized food trends. The study carries out a comparative analysis at the level of three European Regions of Gastronomy: Coimbra Region, Sibiu Region and South Aegean Region. The key areas of the Region of Gastronomy Award program: raising citizen awareness about the food they eat, the value of local products and the need to innovate to protect local products. The benefits of such initiatives and their contribution to empowering local communities and to better quality of life were identified and highlighted.