Digital ageism: A new kind of discrimination

Many older people find it difficult to navigate the digital sphere and to use online services. The aim of the present study was to examine the extent to which user experience (UX) experts, who are entrusted with making websites and online services accessible, are aware of the unique needs of older users and whether they possess the appropriate resources and training. The research data were collected through 28 semi‐structured in‐depth interviews with UX practitioners, teachers, and researchers. The findings revealed two aspects of ageism: individual and organizational. At the individual level, ageism is expressed in a lack of awareness and understanding of the unique needs and difficulties of older users in the digital space. At the organizational level, ageism is manifested, among other things, in the lack of in‐depth research among older users and the lack of appropriate training in characterizing older users. The result is digital ageism.