Negotiation of needs towards halal talents sustainability

Purpose This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia. Design/methodology/approach A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia. Findings The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants. Research limitations/implications Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism. Practical implications It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future. Originality/value Unlike the social science approach, the use of TRIZ analysis provides a substantial framework of sustainability among halal talents in Malaysia.