EVALUATING AND ASSESSING BUSINESS PERFORMANCE

Business excellence or company excellence are subjects that are increasingly being addressed in specialized economics literature and university degree courses in quality management and business management. Much debated and commented, both by the general public and by the academic circles, business excellence gains new content and different meaning, depending on context and on the subjective interpretation of those who approach the subject. In this paper I will present the situation in Romania regarding: how the Romanian firms are evaluated for the title / prize of excellence in business, the competent bodies performing the awarding events. Also, in the beginning, I will present some of the best-known approaches to business excellence developed by the above-mentioned specialists, as well as the link between these approaches and business excellence models, models that belong to Total Quality Management (TQM).