WINNING TOURISM DIGITALIZATION OPPORTUNITY IN THE INDONESIA CBT BUSINESS

WINNING TOURISM DIGITALIZATION OPPORTUNITY IN THE INDONESIA CBT BUSINESS

This research aims to examine the opportunities of Information Communication Technologies (ICT) and its use for the rural tourism businesses. The study used purposive random sampling of presence of tourist villages product in the Online Travel Agency (OTA) application in Indonesia. From the OTA, it...

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Veröffentlicht in:Geo Journal of Tourism and Geosites 2021, Vol.37 (3), p.800-806
Hauptverfasser: PRIATMOKO, Setiawan, DAVID, Lóránt Dénes
Format: Artikel
Sprache:eng
Schlagworte:
app developer
Community
community-based tourism (cbt)
Information communication
information communication technologies (ict)
Internet
Marketing
online travel agency (ota)
Pandemics
Rural areas
rural tourism
Social networks
Statistical sampling
Tourism
Travel agencies
Web sites
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Beschreibung
Zusammenfassung:This research aims to examine the opportunities of Information Communication Technologies (ICT) and its use for the rural tourism businesses. The study used purposive random sampling of presence of tourist villages product in the Online Travel Agency (OTA) application in Indonesia. From the OTA, it can be seen the rural tourism destinations product related offerings suggestion. From the recommended destinations, assessment and comparison is made with the village’s official website and other online resources.Tourism villages and their market need to be met comprehensively understanding with OTA app developers to get better future business results.
ISSN:2065-1198
2065-0817
2065-1198
DOI:10.30892/gtg.37309-711