Consumer wellbeing in Asia: Introduction to the special issue

Consumer wellbeing refers to safety, fairness, satisfaction, sustainability, emotional positivity, security, freedom, and healthfulness which may be sought through consumer products and services obtained from marketplaces. Consumer wellbeing can be measured in various dimensions such as economic, financial, physical, psychological, social, and culture. This special issue focuses on consumer issues in fast changing Asia where many important consumer issues are under-studied in comparison to the West.