MAKING COMMUNITY-BASED TOURISM SUSTAINABLE: EVIDENCE FROM THE FREE STATE PROVINCE, SOUTH AFRICA

Community-based tourism (CBT) has been promoted as a way of development whereby the socio-cultural, environmental and economic needs of local communities are met through tourism product offerings. CBT is concerned with ensuring that the local community benefits directly from the tourism industry. CBT is known to contribute to social and economic survival of the marginalised communities in developing countries and the preservation of natural resources in the affected areas. In developing countries, tourism has often been observed as the spin around for small-scale enterprises and job creation, and therefore the uplifting of local communities' standard of living. Where CBT is practiced well, there is a potential to provide some exceptional opportunities for communities by offering not only better benefits, but also enhancing their contribution in planning and management of tourism in their communities. The primary goal of the study was to investigate the sustainability of financial investment in community-based tourism projects in the Thabo Mofutsanyana Municipality. Secondary objectives were set, namely: to determine if the projects can sustain themselves after funding support has been terminated, to determine the oversight role played by government on how funding has been utilised, and to formulate guidelines on how to increase the sustainability of CBT projects. CBT projects have the potential of opening up avenues for locals and economically deprived communities to have a meaningful contribution in tourism. The qualitative study sought to investigate the sustainability of financial investments in CBT within the Thabo Mofutsanyane area. The results indicated that financial investments are important for CBT. Financial investments are not an end, as marketing planning and skills development can ensure the success of CBT. This article offers developing destinations will critical success factors for CBT projects that are used to create a tourism supply chain for residents and citizens of a tourism destination.