Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact

For 40 years, the Journal of Public Policy & Marketing (JPP&M) has provided a forum within the marketing discipline for scholarship on the impact of public policies and actions on marketers, consumers, and society. It seeks articles that offer insightful and thoughtful analyses of public policies that affect the marketing profession and the marketplace. Martin and Scott’s (2021, p. 2) editorial stresses the opportunity for JPP&M to be the journal for topics that “make a difference,” defined as “something that helps people or makes the world a better place.” This positioning situates JPP&M as an excellent outlet for articles that reflect the principles espoused by the growing emphasis in marketing academia on Responsible Research in Business and Marketing (RRBM). The seven RRBM principles are unapologetically ambitious, asking for both basic and applied contributions with sound methodologies that value multidisciplinary collaboration, stakeholder involvement, impact on numerous stakeholders, and broad dissemination (RRBM 2021). These principles overlap and intersect with the goals of JPP&M and challenge marketing researchers, educators, and practitioners to think boldly, broadly, and globally with a shared vision of inspiring, encouraging, and supporting credible, useful, and inclusive research. Together, JPP&M and RRBM seek research that can make a positive difference for consumers and stakeholders and pave the way, one article at a time, for societal well-being and a better world.