Creating Innovation in Achieving Sustainability: Halal-Friendly Sustainable Port

The expansion of liberalized trade has forced companies to consider the global market demand to stay competitive. Hence, ports have started to embrace sustainability practices in their activities throughout port operations. Various research has suggested that there is more innovation when sustainability is adopted as an integral part of their business activities. This study established a halal-friendly sustainable port concept and its implementation in meeting the objectives of sustainability practices to boost innovation. To embed sustainability within port organizations, it is vital to create an organizational culture that supports innovation and integrative thinking. Based on the qualitative data obtained from 38 port stakeholders in the southern of Malaysia, the respondents supported a halal-friendly sustainable port as a potential innovation in meeting the objectives of the sustainable practices. Four components that were found crucial for the proposed framework reflect the novelty of the research and its successful implementation.