Application of technology to increase economic value and consumer preferences of tilapia, stingray and cow leather products

Technological innovation in the business world can immediately increase the novelty, economic value, added value & market segment of commercial products. Preservation, tanning & processing technology can increase the novelty, economic value & market segment of commercial leather products. The objective of the research is to examine the impact of technological innovation on the economic value, added value & consumer preferences for fish leather products. This study uses market segmentation, value-added, consumer preferences and descriptive methods. The economic value of commercial fish skin products are as follows: (1) preservation technology produces economic value of fresh tilapia skin of IDR 3,000 per sheet, stingray skin of IDR 50,000 & cowhide of IDR 5,000; (2) tanning technology produces economic value for tilapia skin of IDR 7,500 per sheet, stingray skin of IDR 125,000 and cowhide of IDR 10,000; (3) the design and technology of processing a 3-in-1 tilapia skin wallet produces an economic value of IDR 300,000; 3-in-1 stingray skin wallet for IDR 400,000 & 3-in-1 cowhide wallet for IDR 240,000. The added value of the 3-in-1 tilapia skin wallets is IDR 441,000; stingray leather wallet which is IDR 650,000 & 3-in-1 cowhide wallet is IDR 235,000. The average value of consumer preferences for commercial tilapia, stingray & cow leather wallets are 85%, 90% & 75%. The highest consumer preferences are based on the attributes of color, shape and price.