EXECUTIVES IN RESIDENCE: A REVIEW AND ASSESSMENT

Executive-in-residence programs (EIR) have been highlighted as one approach to assist students in bridging the gap between theory and practice. In fact EIR programs have been around for almost 40 years and previous research suggests almost half of all AACSB schools today have some type of EIRprogram...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal for advancement of marketing education 2010-07, Vol.16 (1), p.1-9
Hauptverfasser: Achenreiner, Gwen, Hein, Marc D
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Executive-in-residence programs (EIR) have been highlighted as one approach to assist students in bridging the gap between theory and practice. In fact EIR programs have been around for almost 40 years and previous research suggests almost half of all AACSB schools today have some type of EIRprogram. The term, executive-in-residence, though, is used broadly to define many different types ofprograms. A review of the literature is used to identify the different EIR program models and how the benefits and limitations vary by type ofprogram from the perspective of executives and administrators. In addition, this paper provides empirical data on the benefits and limitations from the perspective of students.
ISSN:2326-3296
1537-5137