METHODS FOR IMPROVING THE INTERPRETATIVE VALUE OF STUDENT EVALUATIONS OF TEACHING

Questionnaires that measure students' evaluations of teaching performance are widely used throughout American higher education institutions. However, while the instruments are widely used, the interpretation of the survey data is afrequent source of disagreement and discontent. This paper will...

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Veröffentlicht in:Journal for advancement of marketing education 2008-07, Vol.12 (1), p.79-87
Hauptverfasser: O'Keefe, Robert D, Hamer, Lawrence O, Kemp, Philip R
Format: Artikel
Sprache:eng
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Zusammenfassung:Questionnaires that measure students' evaluations of teaching performance are widely used throughout American higher education institutions. However, while the instruments are widely used, the interpretation of the survey data is afrequent source of disagreement and discontent. This paper will discuss three methodsfor interpreting teacher evaluation data and suggest that interpretation is most likely to be perceived as fair and accepted when it is based upon a pre-established scale that is grounded in multiple administrations of a consistent survey instrument.
ISSN:2326-3296
1537-5137