THE EFFECTIVENESS OF SOCIAL MEDIA BY BRAND AWARENESS, INFORMATION PLATFORM GAINING FEEDBACK, CUSTOMER ACQUISITION AND RETENTION OF ORGANIC FOOD AND BEVERAGES

Recently, Social media became better than the traditional method of marketing. This research is to identify the effects of social media by brand awareness, information platform gaining feedback, customer acquisition and retention in the Organic F&B industry. The sampling frame was a large number of customers in Malaysia. It is impossible to get the full list of people, therefore the sampling location focused on social media such as Facebook Twitter, WhatsApp and etc. Hence, anon-probability is chosen in this research. The results show that promotions in social media are something that must be addressed quickly to enhance the organics & B industry. The use of social media contributes greater than consignment and exhibits to the organic F & B product sales level. Future studies and limitations have sorted out accordingly.