Entrepreneurial motivation in the establishment of food processing startups in Erode district, Tamil Nadu

Entrepreneurial motivation plays a key role in the establishment of Food Processing start-ups in India. The main purpose of this research is to determine the Entrepreneurial Motivation in the Establishment of Food Processing start-ups and to examine the underlying motivation on success factors in start-ups. This study is a descriptive study and a cross sectional study. The target population of the study is entrepreneurs who were involved in the food processing start-ups in Erode district, Tamil Nadu. This study was conducted from August 2019 to December 2019. The researchers used questionnaire method for collecting data from the entrepreneurs who were into the business of food processing start-ups in order to identify the Entrepreneurial motivation. Since the sampling frame work was not available, the researchers used snow ball sampling method for data collection. This study identified that the need for achievement, need for power, demand for the product, support of the Government, risk tolerance and self-efficacy were the underlying motivation. This study also found that need for achievement, need for power, demand for the product, self-efficacy, risk tolerance significantly influence the success of the start-ups. Even though this study has achieved its objectives, the study findings cannot be generalized. However the findings might facilitate the Government in general, Policy makers in particular to formulate the start up policies in Food processing Industry.