The Construction of Placeness in Traditional Handicraft Heritage Sites: A Case Study of Suzhou Embroidery

Traditional handicrafts are rooted in the idea of the place, and their revival can trigger a construction of place in terms of physical buildings and cultural ambience. This study focuses on traditional Suzhou embroidery and analyses the effect of its revival on the construction of placeness and sustainable development within its specific social context. The results showed that (1) reviving traditional handicrafts triggers changes to local public spaces, the reshaping of local architecture, and the development of a cultural landscape; (2) The revival of the handicraft in terms of local activities is reflected in increased efficiency and creativity and in the stable inheritance of skills. The traditional farming lifestyle of Zhenhu has been transformed, leading to better quality of life and social networks; (3) The revival of Suzhou embroidery has updated the place through renovating its image. The local residents’ awareness of the benefits of their handicrafts has also increased, and their increased dependence on place will strengthen their belongingness and attachment to it. These local changes exert positive impact on the realization of sustainable goals by boosting decent work and economic growth, ensuring environmental sustainability, building sustainable cities and communities, and enhancing community stability and cultural diversity. Thus, the revival of handicrafts can guide a place to refocus on local economic growth and cultural development towards sustainable development, bringing about an organic inheritance of its history and the reinforcement of placeness.