Rigor, Relevance, and Practical Significance: A Real-life Journey to Organizational Value

In this essay, we describe a research journey focusing on how to analyze mouse cursor movements, typing fidelity, and data from other human-computer interaction (HCI) devices to better understand the end-user online experience. We begin by defining organizational value and how it relates to other aspects that researchers use to assess academic research quality. We then describe and contrast our research journey by demonstrating key research milestones: from achieving statistical significance to achieving practical significance and, finally, to reaching relevance to practice. We then explain how we crossed the chasm between academic research and technology commercialization (i.e., the last research mile). We conclude by describing the process one can follow to develop an initial prototype—the minimal viable product (MVP)—and how demonstrations with potential customers provides continuous insight and validation for evolving the commercial product capabilities to meet constantly changing and evolving customer and industry needs.