Factors that Influence Indian Propensity to Invest in the Real Estate Market

This study examines the factors that positively influence the propensity of Indian investors to invest in the real estate market. This paper also seeks to extend the findings of Gill and Biger [1]. Individuals from India were surveyed to find out their perceptions, feelings, and beliefs on the factors that positively influence the propensity of investors to invest in the real estate market. This study utilized survey research (a non-experimental field study design). The results show that investment expertise of investors, investors’ knowledge of neutral information, investors’ motivation from an advisor, and family positively influence the Indian propensity to invest in the real estate market. This study contributes to the literature on the factors that influence the investment propensity of investors. The study can be useful for real estate investors and investment advisors.