STUDY ON THE COUPLING AND COORDINATED DEVELOPMENT OF TOURISM ECONOMY AND ECOLOGICAL ENVIRONMENT IN GUIZHOU PROVINCE, CHINA

At present, tourism has become an important industry in the overall economic development of China, people's demand for tourism is also increasing, and most people choose tourism as a way of entertainment during holidays. At the same time, the ecological environment has also been widely concerned by the society, and China pays more and more attention to the ecological environment protection. If tourism economy wants to get long-term development, it must be fully combined with environmental protection. This paper mainly takes Guizhou Province in the southeast of China as the research object, analyzes and measures the coupling relationship between tourism economic development and ecological environment protection through coupling coordination model. This study selects a relevant index as the establishment standard of the main evaluation index system to make an overall evaluation of tourism economic development and ecological environment protection in Guizhou Province. From the perspective of the coupling and coordinated development of tourism economy and ecological environment in Guizhou Province, the economic development coefficient showed a straight-line upward trend from 0.1509 in 2015 to 0.9472 in 2020. From 2018-2020, the coupling and coordinated development of economy and ecological environment in Guizhou province gradually changed into a high-level coupling and high-quality coordination stage. Through the comparative analysis of the coupling and coordinated development degree coefficient of tourism economy and ecological environment in Guizhou Province, the coupling and coordinated development degree of Guizhou Province has shown an obvious upward trend since 2015, and the upward trend in the past three years is relatively stable, which indicates that there is an obvious effect between the two systems of tourism economy and ecological environment.