Challenges and opportunities for Integrated Broadcast Broadband (IBB) implementation in Indonesia

TV consumption patterns around the world have changed dramatically since the appearance of over the top service. Integrated Broadcast Broadband (IBB) system provide value services that attract customers to enjoy traditional TV services compared to OTT services. ITU-R define IBB system as a combination of broadcast and broadband technology, which provides high quality, flexible, interactive, and personable services. This study aims to determine the challenge and opportunities of implementing IBB in Indonesia. The research method is carried out with a qualitative data approach using PEST analysis. The results showed that IBB has potential opportunities to be applied in Indonesia since the digital terrestrial television coverage has reached more than half of the population. Moreover, the increasing number of digital satellite television subscribers, as well as IPTV subscribers, provide a potential market for IBB services. However, the lack of supporting broadband infrastructure and digital terrestrial television regulations uncertainty will be a challenge for the success of IBB implementation in Indonesia.