Integration of big data in small and medium organizations: Business intelligence and cloud computing

Although it is well known, organizations are becoming increasingly concerned about how they make use of information and thus obtain the greatest benefit from it for competitive purposes and continuous improvement in a globalized world of constant change, large volumes of data produced by organizations turn out to be a key element in decision-making for productive purposes, the multinationals already do it, why not integrate it into small and medium-sized companies? Today small and medium enterprises are still making decisions based on intuition, which do not take into account the information, intuition in most cases does not work as a good guide for decision making, in small and medium enterprises bosses or owners of these manage their companies more by the experience acquired through the years that often do not take into account the technological advances that are being developed to improve their processes.