Changing cultural landscape in post-productivism of rice field in Nyuh Kuning Village Bali

Natural landscape in developing countries is facing a challenge due to economic growth, a cultural shift, and population dynamics. Farm land where is close to urban areas tending to be converted into more economically valuable spaces. Watershed Pakerisan listed as World Heritage of UNESCO, rich of cultural value on its landscape, especially the Subak, a traditional irrigation system, has a close relationship to the philosophy of Hindu-Bali culture. Nyuh Kuning, a village (local terms is Banjar) located adjacent to the Pakerisan Watershed, and has a spatial pattern in synergic ally connected with tradition, culture, and their religion. Rice field not only for economical but also its place to worship the Goddess (Dewi Sri). Rice Field in Nyuh Kuning declined significantly along past 10 years. The changing landscape of Nyuh Kuning traced through serial of aerial photographs from 2005 until 2015. Along with the broad decline of rice field, villager's attachment on their cultural space is also changing. An economic motive pronounces a winner in the bargaining between the motives of economic value and cultural value in the Nyuh Kuning. Villagers revealed arguments that necessities nowadays prosecute high consumption, both for household and for education. Therefore conversion of rice fields to become more economical is understandable among communities. Villagers rent the rice fields to foreigners (migrants), and then foreigners take rice-fields as personal assets, not for the villagers (ritual activities and the cultural traditions) any longer. In theoritical term, villager's emotional bond to the cultural landscape in post-productivism of rice field, is weakened. Wawedangan Desa and its complex cultural values are not part of their identity anymore. However, place dependence become the reason why the shifting place attachment is happening. Functional economic bond is mentioned as place dependence dominats in villager's attachment. Certainly it's not a sustainable way in conserving cultural landscape. Learning from Nyuh Kuning case, new ideas need to conserve cultural landscape and at the same time increased the economic villagers. Through considering rice fields renters preferences and attachment land in Nyuh Kuning, rice field is an important element for their preferences to stay at Nyuh Kuning. Villas in Nyuh Kuning retaining rice field map as part of the villa's character. Here we can see rice field not only culturally valuable but also as a tourist attractio