Development Strategy of Dayak Halong Cultural Tourism Area in Balangan Regency, South Kalimantan Province

Dayak Halong is a tribe that inhabits in Balangan Regency. Dayak Halong area has been used as a cultural tourism area. The activities of traditional and cultural ceremonies become a cultural tourism attraction. The purpose of this study is to analyze the development strategy of Dayak Halong cultural tourism area. The data are obtained through interviews to traditional leaders, which the number of respondents is 5 traditional leaders. Data is also obtained through secondary data from the tourism office of Balangan Regency. Data analysis is SWOT analysis. The results show that strength of cultural tourism area is cultural attractions throughout the year, and the support of government and community in tourism activities. Weakness of cultural tourism area is low of tourism promotion both from government and community. Opportunity of cultural tourism area is traditions carried out from generation to generation, and existence of a tourist community. Threat of cultural tourism area is socio-cultural changes when one culture becomes a commercial tourist attraction. Management strategy is the development of tourism products involving community participation, improvement of tourism infrastructure facilities, and increased tourism promotion in an integrated manner.