The Process of Transformation Natural Forms into an Associative Design Model

The article analyzes the process of transformation of natural forms into a figurative design form on the basis of the associative design method. The purpose of this article is to show the possibility of using associative design objects in certain urban conditions, in particular in recreational areas of the city. It is proved that associative modeling is subject to the same objective laws of harmonization, which determine the development of each design form. As a result of the study, an experimental urban luminaire was designed, which can be combined with urban design objects of various styles. Its main functions are identified: engineering (decorative lighting source) and aesthetic (formation of aesthetically attractive urban spaces), and the possibility of integrating the luminaire into the urban environment of pedestrian streets and parks. The principle of associative-figurative form reveals the artistic idea more clearly. Therefore, figurative form has a stronger emotional and aesthetic impact on the viewer than a simple utilitarian form. In General, the article touches upon the design problems of creating visually comfortable subject-spatial urban environment for favorable human activity. The natural simulations introduced into the fabric of urban development are able "to unload" the technogenic urban visual field.