Indonesian consumer perception of food safety system in fish supply chain

Fish is one form of alternative food because fish can replace the role of beef as a source of animal protein. Therefore, food safety in fish need to be applied because fish production environment is a potential source of danger for food, among others: pathogen, parasite, and chemical contaminant. This study aims to determine consumer perceptions of the importance of implementation of food security in the supply chain of fish. The data were collected through questionnaires distributed to 206 respondents. The questionnaire consists of two parts: (1) identities of respondents and (2) consumer perceptions of fish food safety. Data processing is done by using the distressed statistic, mean and standard deviation. The results showed that the food safety aspect of fish is important for consumers. Other food safety factors affecting consumers are certifications, location, distribution process and food additives. Based on calculation of mean value, it is known that the priority of food safety interest according to consumer perception is about the freshness attributes of fish, which is followed by hygiene of fish sellers, fish nutrition, types of fish, location of fish origin, Location of fish sales, the seller's understanding of the fish being sold, the type of transportation used for fish delivery.