The Spatial Characteristics of Sustainable Development for Agricultural Products E-Commerce at County-Level: Based on the Empirical Analysis of China

This paper used the sectional data of Chinese counties to analyze the spatial distribution characteristics of sustainable development of e-commerce for agricultural products in China at the county-level. The standard deviation ellipses and Moran’s index were used to research this subject. Then, by constructing spatial measurement models, the spatial spillover effects and influencing factors of the development of county-level agricultural products e-commerce were analyzed from economic development, economic structure, economic vitality, and agricultural development. The results show that: (1) the top 100 counties of agricultural products e-commerce mainly concentrate in southeastern China, spreading along the northeast and southwest; (2) the county-level agricultural products e-commerce shows significant negative spatial spillover effects; (3) the level of economic development and public services have a positive impact on the development of county-level agricultural products e-commerce, while the level of industrial development shows a negative correlation; (4) the level of agricultural development and industrial development have a significant negative external effect on the development of agricultural products e-commerce. This study is of great significance to promote the sustainable development of agricultural products e-commerce, the process of rural urbanization and the optimization of county industrial patterns.