Integrating aesthetic and emotional preferences in social robot design: An affective design approach with Kansei Engineering and Deep Convolutional Generative Adversarial Network

Recently, many companies have increasingly emphasized product appearance aesthetics and emotional preference-based design to enhance the competitiveness and popularity of their products. Identifying the interaction between product appearance and customer preferences and mining design information from the interacting context play essential roles in affect-related design approaches. However, due to the complexity of the aesthetic and emotional perception process, obtaining such design information from the interacting context is challenging. This paper proposes an affective design approach based on the Kansei engineering (KE) method and a deep convolutional generative adversarial network (DCGAN) following the research trend of merging KE with computer science techniques in recent years. A case study of the social robot design is conducted to verify the effectiveness of this approach. Appearance aesthetic and emotional preference evaluations are adopted by the KE method first to identify the crucial features in two categories: (1) The physical features of the outer shape, head and color for aesthetics; (2) The emotional features of intelligent, interesting and pleasant for preference perceptions. Based on a manually created social robot image dataset, the DCGAN model is trained to automatically generate novel design images. Then several professional designers are involved to fine-tune the generated images in detail. The experimental results show that the newly designed social robots tend to obtain positive aesthetic and preference evaluations. Practically, such an affective design approach can help industrial design companies identify customers’ psychological requirements and support designers in creating new products innovatively and efficiently. •Kansei Engineering method merging with computer science techniques is effective for affective design research.•Key physical aesthetic features (outer shape, head and color) and emotional preference features (intelligent, interesting and pleasant) for social robots are identified through the surveys.•The trained DCGAN model can automatically generate novel social robot images with specific aesthetic and emotional features.