PROBABILITY TO BUY AGRICULTURAL PRODUCTS FROM DIFFERENT SALES POINTS DURING COVID-19: AN EXEMPLARY SCENARIO ANALYSIS

The world has been facing a challenge. We have remembered that our way of living might change due to outer effects in a very short tune period. COVID-19 pandemic that entered into our agenda in the first quarter of 2020 had led to many changes in our daily routines. Survival of lives includes not only being alive but also maintenance of daily needs. The most important need of livelihoods is daily nutrition of course. Yet, both our demand and way of meeting this demand have been facing with challenges as well. When accompanied with rising product prices and amount of products purchased, the operation of the sector was motivated with online sales opportunities. Departing from this view, it was intended to compare changing marketing tool preferences of individuals for fresh agricultural products. In this regard probabilities of 499 individuals surveyed online to maintain their agricultural purchases on district bazaars, on supermarkets or malls and via online order and delivery was compared under different scenarios for Turkey. The findings indicated that with rising spendable income and share of income on fresh product expenditures. probability to use online tools had raised during the pandemic process. Besides, there observed clues that tendency for online shopping was higher under lower or no loss of income during the pandemic. Under these conditions, the tendency to make agricultural and fresh product purchases and tools and media of marketing seem to be more challenging for educated and relatively young population in the future.