An Intelligent Point-of-sale System for Mobile Retailors

In a fiercely competitive retail market, the biggest competitive advantage of the physical channel over the virtual channels is the product experience and service. Increasing the professionalism of the salespeople and improving service should be prioritized in physical retail. I use the AIDA model to construct a consumers’ purchase guiding system named “intelligent point-of-sale” (iPOS) that integrates the sales recommendation rule model. Through the app, consumers and salespeople interact with each other and the model recommends appropriate product combinations to the consumers. The system assists salespeople to guide consumers towards a purchase to improve transaction conclusion rate and company profitability.