Mode Choice Modeling to Shift Car Travelers towards Park and Ride Service in the City Centre of Karachi

Currently, congestion in Karachi’s central business district (CBD) is the result of people driving their cars to work. Consequently, a park and ride (P&R) service has proved successful in decreasing traffic congestion and the difficulty of finding parking spaces from urban centers. The travelers cannot be convinced to shift towards the P&R service without an understanding of their travel behavior. Therefore, a travel behavior survey needs to be conducted to reduce the imbalance between public and private transport. Hence, mode choice models were developed to determine the factors that influence single-occupant vehicle (SOV) travelers’ decision to adopt the P&R service. Data were collected by an adapted self-administered questionnaire. Mode choice models were developed through logistic regression modeling by using the Statistical Package for the Social Sciences version 22. The findings concluded that more than 70%, specifically motorbike users, to avoid mental stress, and to protect the environment are willing to adopt the P&R service. Moreover, to validate the mode choice models, logit model training and a testing approach were used. In conclusion, by overcoming these influencing factors and balancing push and pull measures of travel demand management (TDM), SOV users can be encouraged to shift towards P&R services. Thus, research outcomes can support policymakers in implementing sustainable modes of public transportation.