Building a restoration movement

The strategy for the United Nations Decade on Ecosystem Restoration identifies building a global movement to catalyse ecosystem restoration as the first pathway for increasing the area of healthy ecosystems and halting loss and degradation. Here, Colmey et al provide an overview of the challenges in building such a movement; explain how an understanding of online and offline social network dynamics has illuminated some necessary foundations for movement-building; and explore initiatives and instruments that are well poised to catalyse interest, commitment and action.