Consumer acceptance of products from carbon capture and utilization

Carbon capture and utilization (CCU) has been highlighted as one element of a climate mitigation strategy that aims to limit global warming. Yet, without broad consumer acceptance, there may not be a reliable end-market for CCU-based products, hindering the economic viability and potential mitigative benefits of CCU. Therefore, through an online survey of US adults, this study measured the influence of product type (carbonated beverages, plastic food storage containers, furniture made with foam or plastic, and shatterproof glass) and carbon capture method (Direct Air Capture or point source capture) on a consumer’s willingness to consume or use a CCU-based product. Compared to other products, participants were less accepting of carbonated beverages, particularly those containing carbon captured from point sources. At the same time, the majority of participants (approximately 69%) reported at least some openness to consuming or using a CCU-based product. Several other variables which also influenced consumer acceptance (and could inform future communication strategies surrounding CCU-based products) were identified.