Sustainable Tourism and Facilities Preferences: The Sustainable Tourist Stay Scale (STSS) Validation

This study aims to start the development of the Sustainable Tourist Stay Scale (STSS), a self-report instrument designed to measure tourists’ preferences regarding the degree to which they accept accommodation and programs in tourism facilities with sustainable characteristics. The research involved a total sample of 621 participants aged 18 to 74 (m = 41.75%; f = 58.25%). According to the literature and the available data, we considered the possibility that young people (millennials) and adults within the same sample may show peculiarities concerning the sustainability issues. We carried out three subsequent analyses: (1) an explorative factor analysis; (2) a confirmatory factor analysis via structural equation modelling; (3) the test of the structural invariance between young people and adults. The results supported a three-factor scale solution and they are discussed with reference to their potential practical applications to better understanding the preference for a sustainable stay.