“Poetics of the urban environment” in the context of the global aestheticization

The article focuses on the importance of using the developments of aesthetics as a theoretical framework for applied urban research. The need for this is prompted by the internal logic of the process of “global aestheticization” now taking place in the field of the humanities. According to a number of reputable scientists (in particular, one of the most famous modern German philosophers Wolfang Welsch), in the context of the revision of the usual forms of experience and the spread of virtual communication practices, aesthetics has the potential to become a kind of a synthetic science, interpreting the rapidly spreading “derealization of “reality”. At the same time, it is obvious that aesthetics can no longer remain within the narrow framework of philosophical discourse, but is called upon to go beyond it into the realm of existence and conduct a comprehensive analysis of specific manifestations of the sociocultural life of a modern person, in particular, heterogeneous urban processes, “poetics of the urban environment.”