Packaging development for fresh avocado (Persea americana) using quality function deployment method

Avocado is a favorite tropical fruit that offers many benefits. However, the packaging of fresh avocados has not been able to protect the fruit from physical injury and the lack of information obtained by consumers. The aim of this study was to develop avocado packaging that is good and appropriate according to consumer needs. The method used was the Quality Function Deployment (QFD) approach. The QFD method includes the stage of collecting the voice of the customer, creating the House of Quality (HoQ), and the stage of analysis and evaluation. The results indicated that attributes required by the costumers include fruit size, information completeness, perforation, design, shape, and material of packaging. While, the technical responses to be created were i.e. homogeneous fruit size, attractive packaging design, packaging with shapes that match the avocado, packaging that can explain the product in detail, eco-friendly packaging materials and protect from physical damage, and packaging with a circulation hole or perforation.