Cultural and Gender Differences and Similarities of Impressions of Sound Clips and Pictures

This paper experimentally clarifies differences and similarities of the impression of sound clips among Japanese males, Chinese males, and Chinese females. It is shown that the factor of brightness commonly appears in the impression factors of Japanese males, Chinese males, and Chinese females, while the other factors do not always appear. The factors of Japanese males may be similar to those of Chinese females. This similarity is quantitatively clarified. It is also shown that this tendency appears for pictures.